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Erlkönig: marketing-tactics+bed.shtml[collected 2002-01-21 22:19:44 CST (Jan Mon) 1011673184] MARKETING For years I struggled to explain to friends and family the differences among the various types of marketing. At last I hit upon the perfect illustration: You see a gorgeous girl at a party. You go up to her and say, "I'm fantastic in bed." That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her, points at you, and says, "He's fantastic in bed." That's Advertising. You see a gorgeous girl at a party. You manage to get her telephone number. The next day you call her and say, "Hi, I'm fantastic in bed." That's Telemarketing. You're at a party and see a gorgeous girl. You stand up and straighten your tie. Then you walk over to her and pour her a drink. You offer her a ride, open the door for her, pick up her bag after she drops it, and then you say, "By the way, I'm fantastic in bed." That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "I hear you're fantastic in bed." That's Brand Recognition. |