Erlkönig: marketing-tactics+bed.shtml

[collected 2002-01-21 22:19:44 CST (Jan Mon) 1011673184]

MARKETING
  
For years I struggled to explain to friends and family the differences
among the various types of marketing.  At last I hit upon the perfect
illustration:
  
You see a gorgeous girl at a party.  You go up to her and say, "I'm
fantastic in bed."  That's Direct Marketing.
  
You're at a party with a bunch of friends and see a gorgeous girl.  One of
your friends goes up to her, points at you, and says, "He's fantastic in
bed."  That's Advertising.
  
You see a gorgeous girl at a party.  You manage to get her telephone
number.  The next day you call her and say, "Hi, I'm fantastic in bed."
That's Telemarketing.
  
You're at a party and see a gorgeous girl.  You stand up and straighten
your tie.  Then you walk over to her and pour her a drink.  You offer her a
ride, open the door for her, pick up her bag after she drops it, and then
you say, "By the way, I'm fantastic in bed."  That's Public Relations.

You're at a party and see a gorgeous girl.  She walks up to you and says,
"I hear you're fantastic in bed."  That's Brand Recognition.